PUBLIC AWARENESS CAMPAIGNS & EDUCATIONAL PROGRAMS

CIOF will create informative and instructive materials, and launch numerous multi-media public awareness and educational programs relating to the subject of childhood obesity, including, but not limited to:

• genetic factors
• lifestyle/ dietary factors
• physical fitness and weight management
• support groups and services for children and adolescents dealing with concerns such as lifestyle choices, emotional/psychological issues, self-esteem issues, discrimination issues and insurance issues
• various indicators of overweight and obesity – such as BMI and other indices
• correlative factors between overweight/overeating and stress, depression, diabetes, cardiopulmonary issues, to name a few

The campaigns will entail the utilization and leveraging of public service announcements, corporate and foundation co-sponsorships and government grants at federal, state and local levels, as well as multiple linkages through the Internet. The distributed information will be in the form of advertisements, brochures, leaflets, television and radio announcements (featuring celebrity spokespersons and other public figures with credibility and authority), as well as through the numerous internet distribution channels.

HOSPITAL AND UNIVERSITY CO-VENTURES

CIOF will assist in financing the development of new anti-obesity treatments and technologies in conjunction with teaching hospitals and universities (through research grants, project grants, fellowships and other honoree awards and special-purpose grants), and occasionally through three-party ventures involving corporations as co-financiers.

JOINT PROGRAMS WITH OTHER ORGANIZATIONS AND FOUNDATIONS

Kindly refer to THE MULTI-LINK ALLIANCE AND CO-VENTURE PROJECT.