While not being a lobbying group or a political action committee, CIOF will campaign aggressively to communicate the severity of the childhood obesity epidemic to the insurance industry, governmental agencies, educational institutions and to major employers. Our principal tools will be the mass media, awareness seminars and events, and informative materials distributed at the grassroots level.

There must be positive and meaningful social and financial incentives offered by employers for weight control and health maintenance on the part of their employees. This will strike a powerful pre-emptive blow against overweight and obesity.

Alternatively, there has got to be better, more readily available third-party insurance company coverage for intensive treatment in certain special cases. These include those situations where individuals are suffering from severe overweight and obesity due to factors beyond their control; where diet and exercise alone are simply inadequate.